Blog

3 Ways to Optimize Email Newsletters

Nov. 8, 2018

Given the sheer number of emails, people receive every day – 121 emails on average – it's becoming increasingly more difficult to have your content read. In fact, business and finance email marketing open rates is a shocking 20.47% which has decreased since previous years.

Marketing In a Digital World

Sept. 20, 2018

Marketing, what does that mean? To many it is a way to promote yourself to add new clients. Yet, most people don’t think of it as your first opportunity to create an experience for your existing and potential clients.

Differentiation Through Curated Content – Kevin Mulhern on the Becoming Referable podcast

Aug. 23, 2018

You’ve no doubt heard the buzz around content marketing as an important and effective way to engage your clients and draw potential clients. We brought Kevin Mulhern to the Becoming Referable podcast to tell us what every advisor needs to know to make full and effective use of this practice.

Top Advisor Marketing - Digital Age Marketing With Karim Rashwan

July 21, 2018

Today, Matt Halloran and guest Karim Rashwan from Advisor Stream discuss the growth of Advisor Stream and how the digital age is an important outlet to grow you practice. Linkedin, Twitter, YouTube, and Facebook to name a few are the newest tools to take you to the next level. Karim dives deep on digital marketing and the scalability of this digital age for advisors and how you can execute properly and keep up with the times!

Can Client Engagement Be Automated?

June 5, 2018

It’s a good feeling when someone thinks about you. It’s better if they do something about it. Not long ago, I received an article on a topic that was incredibly relevant for my business. It came from a partner who had worked with me on strategy in the past and it sent a powerful message that he understood my business and my challenges. That simple act created deeper connection.

3 Easy Steps to Grow Your Email List

May 11, 2018

The first step to growing your email marketing list is to develop an offer with a high enough perceived value that your target audience is willing to provide their email addresses in exchange for it. Your offer could be an amazing weekly newsletter, a discount on a future purchase, a free trial or demonstration of your product, or a free tangible item, which marketers refer to as an incentive or lead magnet.

Top Advisor Marketing - Digital Content Marketing With Bryan Muir

March 5, 2018

Digital Content Marketing Expert Bryan Muir joins Matt in this latest episode. Bryan is the Head of Sales at AdvisorStream, an automated digital business platform that allows you to deepen client relations and capture new business using the latest credible and engaging content.

4 Reasons Why You Need To Track Your Analytics

Feb. 8, 2018

Are your clients engaged? Are you leveraging digital communications to ensure engagement? Do you track the success of your current digital marketing initiatives? Do you know what type of content resonates with clients? Are you knowledgeable in terms of which traffic sources are delivering digital leads? What is your digital marketing ROI?

How Financial Advisors Are Leveraging Social Media

Dec. 18, 2017

Today's investment advisors are well aware of social media giants like Facebook, Twitter and LinkedIn, yet about 50% don't know which levers to pull and which buttons to push to make social media a key tool in their firm's marketing campaigns. That's a mistake, as investors, especially younger ones, are pulling ahead of financial advisors on the use of social media in managing their money.

4 Tips for Communicating with Millennials

Nov. 7, 2017

With millennials turning 20-36 years old next year, they are no longer the lazy, unemployed, parents basement dwellers they were five years ago. Many are deep into their careers, having kids, and in comparison to other generations, millennials are more optimistic about their financial future.

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