Why You Need to Start Posting to Social Media Today
Sept. 12, 2017
In its 2016 Social Advisory Study, Putnam Investments found that 85% of financial advisors are using social media for business, up from 80% in 2015. It makes sense that more advisors are finding value in social media, given the roughly five million U.S. and Canadian high-net-worth investors who use social media to help them make financial decisions.
Leads Dont Happen Over Night
Aug. 22, 2017
When it comes to prospecting, there is a misconception that a solid website plus old fashion referrals is the recipe to acquire new prospects and leads. But Email has become undervalued, especially since explosion of social media. Although your website, blog, and social media critical in today's digital business environment and are effective ways to demonstrate your knowledge and expertise to prospects and clients, it is ultimately your email conversations with them that will consistently keep you top of mind, and deepen your relationships.
Why Email Marketing Is Still the Most Effective Business Development Tool
July 18, 2017
We’ve all seen countless articles heralding the death of email and how the rise of social media platforms like Twitter, LinkedIn and Facebook, could very well make email largely irrelevant. While the medium might strike some as old-fashioned and ineffective, nothing could be further from the truth. The reality is that email remains the most effective way to reach out to prospects and keep your client base engaged in the digital age.
Content Marketing Takes Time, But Can Add Huge Value
Nov. 2, 2016
Content marketing is the business buzzword du jour. Every brand, big and small, is trying to determine its content marketing strategy as a pathway to building better relationships with customers. That's hardly a surprise, because when it's done right, content marketing actually works.
Financial Advisers: Do You Have a Strategy to Attract Millennials?
Oct. 7, 2016
It’s hard for financial advisers to ignore Baby Boomers — after all, many are Boomers themselves. As are many of their clients. But what about Millennials, or Gen Y as they are also known? Are advisers paying enough attention to them?
How Advisors Can Get Social Media Right
Sept. 29, 2016
Social media has quickly become an indispensable way for financial advisors to reach new and existing clients in real-time. In fact, Putnam Investments’ 2015 Social Advisor Study found that more than 80% of advisors use social media in their businesses. The share of advisors acquiring new clients through social media soared from 66% to 79% year over year, with the average annual asset gain from these clients reaching $4.6 million—that's no small amount.
5 Reasons Your Small Business Needs Content Marketing
Sept. 21, 2016
Constantly clamoring to grab the attention of prospective customers, small businesses are competing with a lot of noise. Consumers are cutting through clutter by fast-forwarding television shows, subscribing to ad-free digital radio, installing ad-blockers to browse their favorite websites sans-ads and customizing what’s in their social media feeds.
Video Content on Social Media is About to Boom
Sept. 2, 2016
It’s no secret that video content is on the rise. By 2019, video content will be the driving factor behind 85% of search traffic in the US. Whether it’s Snapchat, Instagram, or Facebook, video content on social media is what marketers need to focus on in 2017. Additionally, marketers must understand how each social channel is optimizing its platform to allow for more video content in users’ feeds, and how brands are using video content to engage their followers.
Millennials Need Your Help: Financial Edition
Aug. 26, 2016
The word millennial is thrown around a lot in marketing. They are the future, who we should be marketing to, and they are going to define trends. Well, we hate to break it to you, but it’s 2016 and millennials have officially arrived. Millennials are now the largest generation in the US Labor Force, (Pew Research, 2015) and the most diverse, well educated and well informed generation yet. According to YouBrand, Millennials were estimated to have a combined global spending power of $2.45 trillion in 2015 (CNBC, 2015). And individually, in the US alone, 46% of millennials on Facebook are considered affluent (HHI $75k+).
How Financial Advisors Are Leveraging Social Media
Aug. 19, 2016
Today's investment advisors are well aware of social media giants like Facebook, Twitter and LinkedIn, yet about 50% don't know which levers to pull and which buttons to push to make social media a key tool in their firm's marketing campaigns. That's a mistake, as investors, especially younger ones, are pulling ahead of financial advisors on the use of social media in managing their money.