Britain’s largest online quality daily signs two-year omnichannel deal with top marketing and communications platform for financial advisers to help investors make better money and life decisions
London, United Kingdom – November 25, 2020 – The Independent, Britain’s largest digital quality news brand, has signed a two-year content licensing partnership with AdvisorStream, the highest-rated automated marketing and communications platform for financial advisers. The first-of-its-kind relationship also provides decision-makers with premium content from the London Evening Standard, the U.K.’s largest quality daily print publication. ESI Media is the parent company of The Independent and Evening Standard.
The partnership will bring the full spectrum of trusted and authentic mainstream editorial coverage available in both British dailies to thousands of financial advisers and their clients in the U.K., U.S. and Canada.
It will also help fund and support ESI’s ambitious plans to expand its operations and bring world-class, independent journalism to new audiences in different languages across the world. The Independent recently announced double-digit profit growth proving that quality journalism can go hand in hand with a sustainable and successful business model.
In the digital publishing market, The Independent has more visitors than BuzzFeed, Vice and Huffpost U.K., reaching an audience with a median age of 44. The Independent and Evening Standard generates a combined 109.7 million unique monthly users with multiple awards for the quality of their agenda-setting journalism – particularly in politics and business.
“We are delighted that our most topical, relevant and insightful content will be showcased on AdvisorStream’s expertly-curated platform. It is the mutual objective of this partnership to give adviser clients the deepest and best pool of compliant articles from world-class writers and columnists across The Independent and Evening Standard publications and this world-renowned journalism will be delivered by AdvisorStream to investors in the U.K. and throughout the world as a respected, informative and valuable resource,” says ESI Media Content Partnerships Account Manager Nick Shackleford.
AdvisorStream Managing Director Karim Rashwan calls the content licensing partnership an important addition to AdvisorStream’s roster of significant international publishing network partnerships. “The Independent and Evening Standard are on the frontlines of journalism that embrace a wide variety of editorial themes of interest and relevance to the financial, professional and personal lives of investing clients. Our model of licensed and personalized third-party content bypasses all the usual grievances of free news site users; access to fact-checked news from trusted publishers is increasingly valuable, so it is not surprising investors are looking to their advisers for access to credible and substantive information.”
About ESI Media
ESI Media is an innovative, award-winning media business. Voted Media Week’s Brand of the Year, our brands include the Evening Standard and The Independent. The Independent is the home of trusted and authentic quality journalism, reaching more than 90 million global unique browsers each month. The London Evening Standard is the highest-circulating quality free daily newspaper in the UK. An iconic London brand, the Standard’s paper, website and apps keep the capital up-to-date on the latest news, business, sport, features and entertainment.
AdvisorStream is the highest-rated marketing platform for financial advisers and is fully partnered with the world’s most credible and trusted publishers. The award-winning service helps financial advisers engage their clients and win prospects through timely, personalized and compliant investor communications. An omni-channel marketing service, AdvisorStream delivers the highest-quality and up-to-date article, commentary, video and infographic content through newsletters, social media, emails, websites, and client portals. Every year, AdvisorStream delivers hundreds of millions of communications materials on behalf of its vast network of financial advisers. Headed by CEO, co-founder and industry thought leader Kevin Mulhern, AdvisorStream has offices in Toronto, London and New York. For more information, visit AdvisorStream.co.uk or connect with us on social media on Facebook, LinkedIn, Twitter, or Instagram.
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