Black Friday 2023: How To Splurge Without Breaking The Bank

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Matthew Etter, CFP®

Partner, President
Signet Financial Management
Daniel DiVizio profile photo

Daniel DiVizio, CFP®, CRC®

Financial Planning Director, Wealth Management
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Christopher Berté, CFP®

Managing Director, Signet Financial Management Southwest Florida
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Black Friday is approaching, marking the unofficial kickoff to the holiday shopping season. While the event offers many buying opportunities, it also presents the challenge of shopping smartly. The goal is to enjoy the benefits of these sales without compromising your financial stability.


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Consider these tips for protecting your wallet while filling your shopping cart:

Tip #1: Set A Budget

It is the first step in responsible Black Friday shopping. Setting a budget not only prevents overspending but also helps in making informed decisions about what to purchase.

Analyze your finances to establish a budget that’s within your means. Consider your monthly income, necessary expenses, and savings goals. The amount you allocate for Black Friday should not detract from your financial security.

Divide your budget into categories, such as electronics, clothing, and gifts. This categorization ensures that you spend proportionately and prioritize your spending according to your needs and wants.

Tip #2: Research Products

The key to making the most out of Black Friday is preparation. Read customer reviews, watch product demonstrations, and compare features and prices across various platforms.

This pre-shopping research ensures you are well-informed about the product’s market value, quality, and longevity. It helps spot great deals and protects you from the common pitfalls of buying inferior products in haste.

Look out for bigger ticket items you’ve been saving for, like electronics or appliances, where discounts really make a difference.

Tip #3: Maximize Deals And Rewards

Utilize online platforms, social media, and newsletters to stay informed about upcoming sales and exclusive discounts.

Don’t settle for the first deal you see. Compare across different retailers to ensure you’re getting the best bargain. Remember, there might be better deals than a lower price at one store if another offers additional benefits, such as free shipping or extended warranties.

Many retailers offer pre-Black Friday sales or sneak peeks of their deals. These offers can be as lucrative as those available on the day and might provide a more relaxed shopping experience.

Use a credit card that gives you the most points or cashback for the types of purchases you’re making. Also, check if any stores have special Black Friday bonuses for their rewards members. Some might offer extra points or exclusive early access to sales, which can be a huge advantage.

Tip #4: Prioritize Your Shopping List

The priority should be based on a combination of factors: the importance of the item, the likelihood of it being on a significant discount, and its overall value to you personally.

For instance, if you need a new laptop for work, and it’s also likely to be heavily discounted, this should be high on your list. Prioritizing helps you focus your time and resources on the most essential items, reducing the risk of missing out on the best deals due to distraction or indecision.

Focus on purchasing items you’ve been planning to buy rather than getting swayed by discounts on things you don’t need. While indulging in a few wants is okay, your primary focus should be fulfilling your needs. This approach ensures that you spend your money wisely and leads to greater long-term satisfaction with your purchases.

Tip #5: Be Cautious Of Doorbuster Deals

These deals, a hallmark of Black Friday sales, promise exceptionally low prices on limited-quantity items, drawing shoppers in with their seemingly unbeatable offers. However, they come with significant drawbacks.

Limited quantities mean only a few shoppers benefit, and the quality of these deeply discounted items might be lower than standard. The excitement of a doorbuster can lead to rushed, regrettable purchases and overspending, especially when the desired item is sold out, and shoppers are directed to more expensive alternatives.

Additionally, the effort and time invested in chasing these deals – from long queues to early store hours – can outweigh the potential savings. Such arrangements also tend to create a stressful, competitive atmosphere, detracting from the overall enjoyment of Black Friday shopping.

It’s essential to weigh the real value of doorbuster deals against these factors, ensuring a balanced and enjoyable shopping experience.

Tip #6: Embrace Online Shopping

Online stores have transformed Black Friday, offering convenience and a broader array of deals than traditional shopping. You avoid the crowds, save time, and can easily compare prices and sales across multiple retailers.

This approach is more comfortable and allows for better-informed decisions, thanks to easy access to customer reviews and detailed product information.

Additionally, online stores often provide early or extended Black Friday deals, giving you more time to plan and purchase. However, it’s important to consider shipping costs and return policies, as these impact the overall value of your purchases.

Tip #7: Safeguard Your Money

Use secure payment methods while shopping. Credit cards are considered safer than debit cards, offering better fraud protection. Additionally, consider using payment services like PayPal, which provide an extra layer of security for online purchases.

Always check the website’s security before entering card details, ensuring it has a padlock symbol and an https in the URL.

Keep a close eye on your bank and credit card statements during this period. Quick detection of any unauthorized transactions can help prevent further financial loss. Many banks and credit card companies offer real-time transaction alerts, which can be a helpful tool for monitoring account activity.

Beware of scams . Look out for deals that seem too good to be true, unsolicited emails asking for personal information, or any communication from unfamiliar sources. Always verify the authenticity of the retailer and avoid clicking on suspicious links.

Lastly, understand the return policies of the items you purchase. Knowing the return process can save money and hassle in case of regretted decisions or faulty products. Some retailers have stricter return policies for Black Friday deals, so being informed is crucial.

Conclusion

The essence of a successful Black Friday shopping experience lies not in the number of items purchased or the amount of money saved, but in the balance between enjoying the thrill of the hunt and maintaining financial responsibility.

Remember, the best purchase is one that brings joy without the burden of financial strain. Happy shopping!

By True Tamplin, Contributor

© 2024 Forbes Media LLC. All Rights Reserved

This Forbes article was legally licensed through AdvisorStream.

Matthew Etter profile photo

Matthew Etter, CFP®

Partner, President
Signet Financial Management
Daniel DiVizio profile photo

Daniel DiVizio, CFP®, CRC®

Financial Planning Director, Wealth Management
Christopher Berté profile photo

Christopher Berté, CFP®

Managing Director, Signet Financial Management Southwest Florida
Contact Now