Roy Snarr is currently a Life Insurance and Annuity Certified Professional (LACP) at Snarr Financial and Insurance Services. Since subscribing to AdvisorStream in September 2017, Roy has been able to grow his practice by closing a substantial amount of new business.
This includes closing approximately $500,000 in annuity premiums, a $25,000 commission from a life insurance contract (which also resulted in a $100,000 rollover), two IRA’s (with two IRA rollovers, totaling $500,000), a 403(B) life insurance policy, and a potential account worth $1,500,000 from an existing client.
“AdvisorStream is a very easy way to get in front of your preexisting clientele and prospects due to the weekly suggested newsletter. It’s amazing when my clients and prospects email me back asking for my expertise. Placing my network into AdvisorStream, and letting the system automatically reach out to them has helped solidify my credibility.”
"I make it my priority to deliver beyond my client's expectations by helping them strategize the best solutions based on their needs. My dedication and passion has enabled me to build a successful and recognized business and to become apart of the most pristine association of financial professionals, the Million Dollar Round Table (MDRT). An international organization consisting of the top 1% of licensed financial professionals. As a part of my ever growing financial education I serve as a local Board member for the Society of Financial Services Professionals (FSP). With more than 80 years of history, FSP members are licensed professionals who must have or are actively pursuing a professional credential (designation). Currently I hold the LACP (Life Insurance and Annuity Certified Professional) and I am enrolled at the American College of Financial Services in pursuit of my ChFC and CLU designations."
- Roy Snarr, via snarrinsurance.com
Throughout my career, I have helped hundreds of families and business owners create strategic plans that identify personal and business goals. However, as a Life Insurance and Annuity Certified Professional (LACP), I have always found it difficult to stay in touch with my clients. Fostering relationships with all my clients was not a simple process at all. This is because I would personally reach out to them. Essentially, I would directly email or call them. However, this impeded with my daily schedule because it demanded a lot of my time.
Also, it is important to note that my client touch points weren’t consistent. I would reach out to them haphazardly. Due to this, I was afraid of being perceived as unpredictable to important clients. It was quite a balancing act to manage my manual communications, while serving my clients at the same time.
I have enough experience to recognize that if a client believes their LACP is out of their sight, then they will be out of their mind. If a client isn’t being contacted by their LACP, then they aren’t going to be fully devoted to requesting their expertise. This is why I put such an importance on communication because nurturing relationships with clients is an essential business building tool. However, consistently communicating through email and phone conversations is easier said than done.
Eventually I had a realization that my approach to communication wasn’t seamless. I truly needed to make a strategic change.
I started to research ways to digitally communicate with my clients, and I was lucky enough to stumble across AdvisorStream.
AdvisorStream has helped elevate my business to new horizons. Most importantly, it has grown my practice through its streamlined approach to automate my communications. This makes my life significantly easier. With AdvisorStream, I do not need to be burdened with the uneasiness of knowing my communications aren’t consistently delivered to my clients and prospects. Its ability to automatically distribute my social media posts and weekly newsletters always allows me to stay top of mind.
In my personal opinion, one of the main value adds AdvisorStream offers are the weekly suggested newsletters. This is because every single week I get a prewritten newsletter that is relevant to what is occurring in the current financial market. This saves me many hours during the day that I now allocate towards building my practice. Not only that, but the quality of the weekly newsletters is important to note.
The weekly newsletters have a clean, sleek and organized design. Its modern design really helps build my professionalism. Each newsletter includes preselected timely articles that will resonate with my clients and prospects that further builds my credibility. This provides a lot of value. Also, all the newsletters automatically generate my contact information, logo, headshot, and website. Ultimately, co-branding myself on a high quality communication positions me as a professional.
I have received a lot of success due to AdvisorStream. In fact, I am currently in the process of closing a $1,500,000 account. Due to AdvisorStream’s ability to automate my communications, I have been able to get in front of specific clients much easier. I had placed this specific client’s email in my contacts, and he replied back to my newsletter asking for my expertise and guidance. It’s astounding how I didn’t hear from him for three months, but once he received a newsletter, he contacted me directly. That’s how powerful this system truly is.