It's no surprise that most of us are guilty of oversharing on social media, but this is good news for financial advisors. When listening and paying close attention to some of your clients “oversharing” on social, advisors business can actually benefit.
Most clients don’t immediately contact their financial advisors, typically what sparks conversation is a change in their life such as, marriage, homeownership, inheritance or addition to the family – situations that affect their financial future.
Nowadays, many of these life events are first shared on social media, providing advisors the opportunity to reach out, engage and address upcoming changes to their clients financial strategy. By doing so, advisors are able to proactively react to important life milestones and encourage phone calls or in-person meetings.
Here are some of the top life events clients share on social media.